LFTO Branding

Live for the Outdoors, part of the Bauer Media online portfolio needed a new logo to fit a complete re-branding of their website and print media.

I was asked to create something that followed the concept of freedom from the work environment and opening up to the world around you.

I was also required to produce a simple business card and a mock-up of the website that incorporated the logo.

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What was done

  • Strategy and concept design
  • Design
  • Concept implementation of logo